| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Marketing Management( BA3001 ) |
| 2 | 9-519-051 | Kodak: The Rebirth of an Iconic Brand | Keinan, Anat;Beverland, Michael;Eckhardt, Giana M. | Marketing | Marketing Management( BA3001 ) |
| 3 | SMU445 | Amazon and Walmart on Collision Course | Kumar, Nirmalya;Mittal, Sheetal | Marketing | Marketing Management( BA3001 ) |
| 4 | 9-515-033 | Sustainability at IKEA Group | Rangan, V. Kasturi;Toffel, Michael W.;Dessain, Vincent;Lenhardt, Jerome | Other | Marketing Management( BA3001 ) |
| 5 | 9-717-430 | The De Beers Group: Exploring the Diamond Reselling Opportunity | Esty, Benjamin C.;Gross, Daniel P.;Pickle, Lauren G. | Other | Marketing Management( BA3001 ) |