| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 000350011 ) |
| 2 | 9-515-019 | Showrooming at Best Buy | Teixeira, Thales S.;Watkins, Elizabeth Anne | Marketing | Marketing Management( 000350011 ) |
| 3 | 9-599-119 | Xerox: Book-In-Time | Rangan, V. Kasturi | Marketing | Marketing Management( 000350011 ) |
| 4 | KEL473 | Netflix Leading with Data: The Emergence of Data-Driven Video | Walker, Russell;Jeffery, Mark;So, Linus;Sriram, Sripad;Nathanson, Jon;Ferreira, Joao;Feldmeier, Julia | Marketing | Marketing Management( 000350011 ) |
| 5 | UV6878 | Uber Pricing Strategies and Marketing Communications | Farris, Paul W.;Yemen, Gerry;Weiler, Virginia;Ailawadi, Kusum | Marketing | Marketing Management( 000350011 ) |
| 6 | 9-615-044 | Trouble at Tessei | Bernstein, Ethan S.;Buell, Ryan W. | Operations management | Marketing Management( 000350011 ) |
| 7 | W17398 | Amazon Go: Venturing into Traditional Retail | Wiboon Kittilaksanawong;
Aurelia Karp | Other | Marketing Management( 000350011 ) |