編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela | Marketing | Multinational Case Competition( C205024 ) |
2 | 9-517-069 | Shopkick: The Power of Shopper Data | Deighton, John;Ciechanover, Allison M.;Teodorescu, Mike Horia | Marketing | Multinational Case Competition( C205024 ) |
3 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Multinational Case Competition( C205024 ) |
4 | 9-614-C06 | Zara: IT for Fast Fashion, Chinese Version | Andrew McAfee;Anders Sjoman;Vincent Dessain | Operations management | Multinational Case Competition( C205024 ) |
5 | 9-717-445 | AKB48: Going Global? (A) | Alcacer, Juan;Sasamoto, Kotaro;Chayakul, Tee;Yamazaki, Mayuka | Other | Multinational Case Competition( C205024 ) |