編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-399-010 | Acer, Inc.: Taiwan''s Rampaging Dragon | Bartlett, Christopher A.;St. George, Anthony | General management | Investment and Venture Analysis of High Tech Industry( IBA2002 ) |
2 | 9-615-049 | WeChat: A Global Platform? | Shih, Willy;Yu, Howard;Liu, Fang | General management | Investment and Venture Analysis of High Tech Industry( IBA2002 ) |
3 | SM172 | Innovation at HP: The Role of the Innovation Program Office (IPO) | Burgelman, Robert A.;Meza, Philip E. | Marketing | Investment and Venture Analysis of High Tech Industry( IBA2002 ) |
4 | 9-910-032 | Google Inc. (Abridged) | Edelman, Benjamin;Eisenmann, Thomas R. | Other | Investment and Venture Analysis of High Tech Industry( IBA2002 ) |