編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-312-092 | Ctrip: Scientifically Managing Travel Services | Garvin, David A.;Dai, Nancy Hua | General management | Integrated Management Case Study( 0200 ) |
2 | 9-316-101 | Uber: Changing The Way The World Moves | Moon, Youngme | General management | Integrated Management Case Study( 0200 ) |
3 | 9-516-C05 | AMAZON, APPLE, FACEBOOK, AND GOOGLE | John Deighton; Leora Kornfeld | Marketing | Integrated Management Case Study( 0200 ) |
4 | 9-522-051 | Farfetch: Digital Transformation for Luxury Brands | Gupta, Sunil;Avery, Jill;Corsi, Elena;Gabrieli, Federica | Marketing | Integrated Management Case Study( 0200 ) |