編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2078 | Atlantic Computer: A Bundle of Pricing Options | Bharadwaj, Neeraj;Gordon, John B. | Marketing | Marketing Management( MBA 7005 ) |
2 | 4296 | Reed Supermarkets: A New Wave of Competitors | Quelch, John A.;Carlson, Carole | Marketing | Marketing Management( MBA 7005 ) |
3 | W11020 | Pillsbury Cookie Challenge | Johnson, Allison;Mauro, Natalie | Marketing | Marketing Management( MBA 7005 ) |