編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | SCG527 | Xiaomi: Designing an Ecosystem For the "Internet of Things | Dann, Jeremy B.;Bennett, Katherine;Ogden, Andrew | Entrepreneurship | Technology Marketing( MBM0054 ) |
2 | 9-516-027 | Apple Pay | Gupta, Sunil;Santana, Shelle;Rodriguez, Margaret L. | Marketing | Technology Marketing( MBM0054 ) |
3 | 9-697-038 | Silicon Graphics, Inc. (B) | Iansiti, Marco;MacCormack, Alan | Operations management | Technology Marketing( MBM0054 ) |
4 | 9-715-456 | Apple Inc. in 2015 | Yoffie, David B.;Baldwin, Eric | Other | Technology Marketing( MBM0054 ) |