編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-512-077 | The New York Times Paywall | Kumar, Vineet;Anand, Bharat N.;Gupta, Sunil;Oberholzer-Gee, Felix | Marketing | Pricing & Competitive Strategies( MBA5080 ) |
2 | 9-575-072 | Optical Distortion, Inc. (A) | Clarke, Darrel G.;Wise, Randall E. | Marketing | Pricing & Competitive Strategies( MBA5080 ) |
3 | IMD431 | Ryanair: Defying Gravity | Ryans, Adrian;Pahwa, Atul | Marketing | Pricing & Competitive Strategies( MBA5080 ) |
4 | 9-191-177 | Bundling | Brandenburger, Adam;Krishna, Vijay | Other | Pricing & Competitive Strategies( MBA5080 ) |
5 | 9-700-115 | Dogfight over Europe: Ryanair (A) | Rivkin, Jan W. | Other | Pricing & Competitive Strategies( MBA5080 ) |