| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail | Marketing | Economics and Competitive analysis( 740 M3040 ) |
| 2 | 9-511-004 | TripAdvisor | Gupta, Sunil;Herman, Kerry | Marketing | Economics and Competitive analysis( 740 M3040 ) |
| 3 | 9-794-031 | British Satellite Broadcasting versus Sky Television | Ghemawat, Pankaj | Other | Economics and Competitive analysis( 740 M3040 ) |
| 4 | 9-794-079 | Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) | Brandenburger, Adam;Costello, Maryellen;Kou, Julia | Other | Economics and Competitive analysis( 740 M3040 ) |