編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | strategy management( EMBA-1 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | strategy management( EMBA-1 ) |
3 | R1301A | Burberry''s CEO on Turning an Aging British Icon into a Global Luxury Brand | Ahrendts, Angela | Marketing | strategy management( EMBA-1 ) |
4 | 9-316-140 | Rumie: Bringing Digital Education to the Underserved | Kim, John Jong-Hyun;Migdal, Amram | Other | strategy management( EMBA-1 ) |
5 | 9-373-077 | Crown Cork & Seal and the Metal Container Industry | Bower, Joseph L. | Other | strategy management( EMBA-1 ) |
6 | 9-615-013 | AmazonFresh: Rekindling the Online Grocery Market | McDonald, Rory;Christensen, Clayton M.;Yang, Robin;Hollingsworth, Ty | Other | strategy management( EMBA-1 ) |
7 | 9-716-401 | Apple''s Future: Apple Watch, Apple TV, and/or Apple Car? | Yoffie, David B.;Baldwin, Eric | Other | strategy management( EMBA-1 ) |