編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-514-025 | Amazon in 2024 | Gupta, Sunil;Rodriguez, Margaret L. | Marketing | MBM0036( 2374 ) |
2 | 9-694-047 | Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) | Shapiro, Roy D.;Watkins, Michael D.;Rosegrant, Susan | Operations management | MBM0036( 2374 ) |
3 | IMB425 | Apollo Hospitals: Differentiation through Hospitality | Kulkarni, Suhruta;Makhija, Kripa;Dinesh Kumar, Unnikrishnan | Operations management | MBM0036( 2374 ) |
4 | KEL740 | Analyzing Low Patient Satisfaction at Herzog Memorial Hospital | Boepple, Jack | Operations management | MBM0036( 2374 ) |
5 | NTU047 | SMRT Trains - Managing Operations and Service Quality | Viswanathan, S.;Allampalli, D.G. | Operations management | MBM0036( 2374 ) |
6 | 9-601-163 | Ritz-Carlton Hotel Co. | Sucher, Sandra J.;McManus, Stacy | Service management | MBM0036( 2374 ) |
7 | 9-709-456 | Alibaba''s Taobao (A) | Oberholzer-Gee, Felix;Wulf, Julie M. | Other | MBM0036( 2374 ) |
8 | 9-712-405 | eBay, Inc. and Amazon.com (A) | Casadesus-Masanell, Ramon;Thaker, Anant | Other | MBM0036( 2374 ) |