編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-383-194 | EMI and the CT Scanner (A) | Bartlett, Christopher A. | General management | Strategy and Innovation of Platform Business( 364845001 ) |
2 | 9-615-049 | WeChat: A Global Platform? | Shih, Willy;Yu, Howard;Liu, Fang | General management | Strategy and Innovation of Platform Business( 364845001 ) |
3 | 9-510-063 | Bank of America: Mobile Banking | Gupta, Sunil;Herman, Kerry | Marketing | Strategy and Innovation of Platform Business( 364845001 ) |
4 | 9-705-492 | Leadership Online (B): Barnes & Noble vs. Amazon.com in 2005 | Ghemawat, Pankaj | Other | Strategy and Innovation of Platform Business( 364845001 ) |
5 | 9-709-469 | Zopa: The Power of Peer-to-Peer Lending | Piskorski, Mikolaj Jan;Fernandez-Mateo, Isabel;Chen, David | Other | Strategy and Innovation of Platform Business( 364845001 ) |
6 | 9-712-434 | One Game to Rule Them All: Lord of the Rings Online and the MMO Market | Halaburda, Hanna;Collis, William;McKeon, Rob;Nausieda, Ivan | Other | Strategy and Innovation of Platform Business( 364845001 ) |
7 | 9-715-457 | Comcast Corporation | Gupta, Sunil;McGee, Henry W.;Oberholzer-Gee, Felix;Rodriguez, Margaret | Other | Strategy and Innovation of Platform Business( 364845001 ) |
8 | 9-912-019 | Airbnb (A) | Edelman, Benjamin;Luca, Michael | Other | Strategy and Innovation of Platform Business( 364845001 ) |