| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | Product and brand Management( 355725001 ) |
| 2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Product and brand Management( 355725001 ) |
| 3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Product and brand Management( 355725001 ) |
| 4 | 9-513-060 | Amazon, Apple, Facebook, and Google 2018 | Deighton, John;Kornfeld, Leora | Marketing | Product and brand Management( 355725001 ) |
| 5 | 9-511-001 | Zespri | Alvarez, Jose B.;Shelman, Mary | Other | Product and brand Management( 355725001 ) |