編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | BEP037 | After the Merger: Why Executives Stay or Leave | Krug, Jeffrey A. | General management | GAME THEORY AND COMPETITIVE STRATEGY( BM644 ) |
2 | 4240 | Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | GAME THEORY AND COMPETITIVE STRATEGY( BM644 ) |
3 | 9-511-098 | Rebranding Gallagher | Deshpande, Rohit;Wong, Keith Chi-ho | Marketing | GAME THEORY AND COMPETITIVE STRATEGY( BM644 ) |
4 | 9-608-108 | Corning: 156 Years of Innovation | Bowen, H. Kent;Purrington, Courtney | Operations management | GAME THEORY AND COMPETITIVE STRATEGY( BM644 ) |