編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-502-040 | Mountain Dew: Selecting New Creative | Holt, Douglas B. | Marketing | Brand Management( MBM0038 ) |
2 | 9-509-035 | UnME Jeans: Branding in Web 2.0 | Steenburgh, Thomas;Avery, Jill | Marketing | Brand Management( MBM0038 ) |
3 | 9-512-025 | Branding Yoga | Deshpande, Rohit;Herman, Kerry;Lobb, Annelena | Marketing | Brand Management( MBM0038 ) |
4 | HKU368 | Louis Vuitton Moet Hennessy: Expanding Brand Dominance in Asia | Pan, Yigang;Yigang, Pan;McCauley, Marissa | Marketing | Brand Management( MBM0038 ) |
5 | 9-712-423 | HTC Corp. in 2012 | Yoffie, David B.;Alcacer, Juan;Kim, Renee | Other | Brand Management( MBM0038 ) |