編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | BOS018 | Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 | Kim, W. Chan;Mauborgne, Renee;Hunter, Jason;Marks, Brian;Mortensen, Wayne | General management | Global Industry Analysis( IAM0075 ) |
2 | 9-701-017 | Globalization of CEMEX | Ghemawat, Pankaj;Matthews, Jamie L. | Other | Global Industry Analysis( IAM0075 ) |
3 | 9-708-480 | Apple Inc., 2008 | Yoffie, David B.;Slind, Michael | Other | Global Industry Analysis( IAM0075 ) |