| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-808-128 | Facebook | Piskorski, Mikolaj Jan;Eisenmann, Thomas R.;Chen, David;Feinstein, Brian;Smith, Aaron | Entrepreneurship | IMC( MBM0040 ) |
| 2 | 4127 | Reliance Baking Soda: Optimizing Promotional Spending (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | IMC( MBM0040 ) |
| 3 | 4131 | Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) | Bharadwaj, Neeraj;Delurgio, Phillip D. | Marketing | IMC( MBM0040 ) |
| 4 | 9-511-094 | Groupon | Gupta, Sunil;Weaver, Ray;Rood, Dharmishta | Marketing | IMC( MBM0040 ) |
| 5 | 9-514-048 | YouTube for Brands | Teixeira, Thales S.;Kornfeld, Leora | Marketing | IMC( MBM0040 ) |
| 6 | HKU697 | SK-II: Damage Control in China | Hung, Kineta;Farmer, Richard | Marketing | IMC( MBM0040 ) |
| 7 | KEL774 | Marketing the Nissan Micra and Tata Nano Using Social Media | Tybout, Alice M.;Fahey, Natalie | Marketing | IMC( MBM0040 ) |
| 8 | M305A | Gardenburger Advertising Strategy (A) | Grier, Sonya;Chang, Victoria | Marketing | IMC( MBM0040 ) |
| 9 | UV2965 | Advertising Experiments at the Ohio Art Company | Venkatesan, Rajkumar;Farris, Paul W. | Marketing | IMC( MBM0040 ) |