編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-207-113 | New York Times Co. | Villalonga, Belen;Hartman, Chris | Finance | Technology Management( 748 M2020 ) |
2 | 9-512-077 | The New York Times Paywall | Kumar, Vineet;Anand, Bharat N.;Gupta, Sunil;Oberholzer-Gee, Felix | Marketing | Technology Management( 748 M2020 ) |
3 | 9-607-008 | Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics | Pisano, Gary P.;Rennella, Mark;Huckman, Robert S. | Operations management | Technology Management( 748 M2020 ) |
4 | 3214 | Stone Finch, Inc.: Young Division, Old Division | Hamermesh, Richard G.;Collins, Elizabeth | Other | Technology Management( 748 M2020 ) |