編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 4183 | Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug | Quelch, John A.;Beckham, Heather | Marketing | Production and Operations Management( 10301 ) |
2 | 9-514-063 | J.C. Penney''s "Fair and Square" Strategy (Abridged) | Ofek, Elie;Avery, Jill | Marketing | Production and Operations Management( 10301 ) |
3 | 9-613-056 | ASUSTeK and the Google Nexus 7 Tablet | Shih, Willy;Wang, Jyun-Cheng | Other | Production and Operations Management( 10301 ) |
4 | 9-714-431 | Walmart around the World | Alcacer, Juan;Agrawal, Abhishek;Vaish, Harshit | Other | Production and Operations Management( 10301 ) |