編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-724-410 | The Financial Times (FT) and Generative AI | Rashbass, Andrew;Casadesus-Masanell, Ramon;Mitchell, Jordan | General management | eBusiness( BA6039 ) |
2 | 2066 | MedNet.com Confronts ''Click-Through'' Competition | Young, Allegra | Marketing | eBusiness( BA6039 ) |
3 | 9-513-060 | Amazon, Apple, Facebook, and Google 2018 | Deighton, John;Kornfeld, Leora | Marketing | eBusiness( BA6039 ) |
4 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | eBusiness( BA6039 ) |
5 | 9-522-051 | Farfetch: Digital Transformation for Luxury Brands | Gupta, Sunil;Avery, Jill;Corsi, Elena;Gabrieli, Federica | Marketing | eBusiness( BA6039 ) |
6 | 9-909-034 | Restaurant Promotions in 2015 | Edelman, Benjamin | Operations management | eBusiness( BA6039 ) |
7 | 9-516-C06 | The New York Times Paywall, Chinese Version | Vineet Kumar, Bharat N. Anand, Sunil Gupta, Felix Oberholzer-Gee | Other | eBusiness( BA6039 ) |
8 | 9-607-138 | Netflix | Shih, Willy;Kaufman, Stephen P.;Spinola, David | Other | eBusiness( BA6039 ) |
9 | 9-804-140 | Electronic Arts in Online Gaming | Eisenmann, Thomas R.;Wong, Justin | Other | eBusiness( BA6039 ) |
10 | IES639 | Driving Digital Transformation at the DBS Bank | Kaganer, Evgeny;Gregory, Robert Wayne;Codrean, Catalin | Other | eBusiness( BA6039 ) |