編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-801-361 | Howard Schultz and Starbucks Coffee Company | Koehn, Nancy F. | Entrepreneurship | Strategic Management( 10210TM503500 ) |
2 | 9-507-014 | Lenovo: Building a Global Brand | Quelch, John A. | Marketing | Strategic Management( 10210TM503500 ) |
3 | 9-702-442 | Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century | Yoffie, David B.;Wang, Yusi | Other | Strategic Management( 10210TM503500 ) |
4 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategic Management( 10210TM503500 ) |
5 | 9-704-430 | Wal-Mart Stores in 2003 | Ghemawat, Pankaj;Bradley, Stephen P.;Mark, Ken | Other | Strategic Management( 10210TM503500 ) |
6 | 9-809-012 | Du Pont: The Birth of the Modern Multidivisional Corporation | Tedlow, Richard S.;Ruben, David | Other | Strategic Management( 10210TM503500 ) |