編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Marketing Management( MBM0002 ) |
2 | 2078 | Atlantic Computer: A Bundle of Pricing Options | Bharadwaj, Neeraj;Gordon, John B. | Marketing | Marketing Management( MBM0002 ) |
3 | 4057 | Culinarian Cookware: Pondering Price Promotion | Quelch, John A.;Beckham, Heather | Marketing | Marketing Management( MBM0002 ) |
4 | 9-510-063 | Bank of America: Mobile Banking | Gupta, Sunil;Herman, Kerry | Marketing | Marketing Management( MBM0002 ) |
5 | 9-584-047 | Procter & Gamble Co. (A) | Quelch, John A.;Court, Alice M. | Marketing | Marketing Management( MBM0002 ) |
6 | 9-603-080 | Commerce Bank | Frei, Frances X.;Hajim, Corey | Service management | Marketing Management( MBM0002 ) |
7 | 9-691-102 | Willow Creek Community Church (A) | Schlesinger, Leonard A.;Mellado, James | Service management | Marketing Management( MBM0002 ) |