編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-609-066 | Design Thinking and Innovation at Apple | Thomke, Stefan;Feinberg, Barbara | Entrepreneurship | case study( None ) |
2 | 9-389-114 | Asahi Breweries Ltd. | Salter, Malcolm S.;Kokuryo, Jiro | General management | case study( None ) |
3 | 9-900-016 | Ajinomoto Co., Inc. | Goldberg, Ray A.;Knoop, Carin-Isabel;Reavis, Cate | General management | case study( None ) |
4 | 4043 | Manchester Products: A Brand Transition Challenge | Quelch, John A.;Beckham, Heather | Marketing | case study( None ) |
5 | 4131 | Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) | Bharadwaj, Neeraj;Delurgio, Phillip D. | Marketing | case study( None ) |
6 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | case study( None ) |
7 | 9-600-098 | IBM Corp. Turnaround | Austin, Robert D.;Nolan, Richard L. | Operations management | case study( None ) |
8 | 9-412-079 | PepsiCo, Performance with Purpose, Achieving the Right Global Balance | Kanter, Rosabeth Moss;Khurana, Rakesh;Lal, Rajiv;Baldwin, Eric | Other | case study( None ) |