| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | R1110H | Designing Breakthrough Products | Verganti, Roberto | General management | Marketing Management Seminar( 305741001 ) |
| 2 | F1104A | Why Most Product Launches Fail | Schneider, Joan;Hall, Julie | Marketing | Marketing Management Seminar( 305741001 ) |
| 3 | R0512D | Marketing Malpractice: The Cause and the Cure | Christensen, Clayton M.;Cook, Scott;Hall, Taddy | Marketing | Marketing Management Seminar( 305741001 ) |
| 4 | R0705G | Even Commodities Have Customers | Jacques, Francois M. | Marketing | Marketing Management Seminar( 305741001 ) |
| 5 | R0904K | Getting Brand Communities Right | Fournier, Susan;Lee, Lara | Marketing | Marketing Management Seminar( 305741001 ) |
| 6 | R1007A | Zappos''s CEO on Going to Extremes for Customers | Hsieh, Tony | Service management | Marketing Management Seminar( 305741001 ) |
| 7 | R0603C | Connect and Develop: Inside Procter & Gamble''s New Model for Innovation | Huston, Larry;Sakkab, Nabil | Other | Marketing Management Seminar( 305741001 ) |
| 8 | R0803D | Transforming Strategy One Customer at a Time | Harrington, Richard J.;Tjan, Anthony K. | Other | Marketing Management Seminar( 305741001 ) |
| 9 | R0910K | Should You Launch a Fighter Brand? | Ritson, Mark | Other | Marketing Management Seminar( 305741001 ) |