| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 4127 | Reliance Baking Soda: Optimizing Promotional Spending (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 2 | 9-502-011 | Harrah''s Entertainment, Inc. | Lal, Rajiv;Carrolo, Patricia Martone | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 3 | 9-502-040 | Mountain Dew: Selecting New Creative | Holt, Douglas B. | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 4 | 9-502-046 | BMWFilms | Moon, Youngme;Herman, Kerry | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 5 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 6 | 9-509-015 | elBulli: The Taste of Innovation | Norton, Michael I.;Villanueva, Julian;Wathieu, Luc | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 7 | 9-510-063 | Bank of America: Mobile Banking | Gupta, Sunil;Herman, Kerry | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 8 | 9-512-016 | Lady Gaga (A) | Elberse, Anita;Christensen, Michael | Marketing | Integrated Marketing Communication( IBM6070 ) |
| 9 | 9-709-459 | Gucci Group in 2009 | Yoffie, David B.;Kim, Renee | Other | Integrated Marketing Communication( IBM6070 ) |
| 10 | 9-908-049 | Microsoft adCenter | Coles, Peter A.;Edelman, Benjamin | Other | Integrated Marketing Communication( IBM6070 ) |
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