編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Marketing Management( MBM0002MBM0002 MBM00 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( MBM0002MBM0002 MBM00 ) |
3 | 9-697-038 | Silicon Graphics, Inc. (B) | Iansiti, Marco;MacCormack, Alan | Operations management | Marketing Management( MBM0002MBM0002 MBM00 ) |
4 | 9-603-067 | Dell Computers (A): Field Service for Corporate Clients | Frei, Frances X.;Edmondson, Amy C.;Hajim, Corey | Service management | Marketing Management( MBM0002MBM0002 MBM00 ) |
5 | 9-712-490 | Apple Inc. in 2012 | Yoffie, David B.;Rossano, Penelope | Other | Marketing Management( MBM0002MBM0002 MBM00 ) |