| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-501-015 | Building Brand Community on the Harley-Davidson Posse Ride | Fournier, Susan | Marketing | Brand Management( 73504 ) |
| 2 | 9-506-009 | Polyphonic HMI: Mixing Music and Math | Elberse, Anita;Eliashberg, Jehoshua;Villanueva, Julian | Marketing | Brand Management( 73504 ) |
| 3 | 9-507-044 | Eli Lilly: Developing Cymbalta | Ofek, Elie;Laufer, Ron | Marketing | Brand Management( 73504 ) |
| 4 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Brand Management( 73504 ) |
| 5 | 9-510-034 | Slanket: Responding to Snuggie''s Market Entry | Deighton, John;Kornfeld, Leora | Marketing | Brand Management( 73504 ) |
| 6 | 9-511-134 | Nanda Home: Preparing for Life After Clocky | Ofek, Elie;Avery, Jill | Marketing | Brand Management( 73504 ) |
| 7 | 9-598-023 | Case for Brand Loyalty | Fournier, Susan | Marketing | Brand Management( 73504 ) |
| 8 | 9-511-001 | Zespri | Alvarez, Jose B.;Shelman, Mary | Other | Brand Management( 73504 ) |
| 9 | 9-709-466 | HTC Corp. in 2009 | Yoffie, David B.;Kim, Renee | Other | Brand Management( 73504 ) |
| 10 | 9-809-029 | Hilton Hotels: Brand Differentiation through Customer Relationship Management | Applegate, Lynda M.;Piccoli, Gabriele;Dev, Chekitan S. | Other | Brand Management( 73504 ) |