| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-201-004 | Laura Martin: Real Options and the Cable Industry | Desai, Mihir A.;Tufano, Peter | Finance | Marketing Research( 098547 ) |
| 2 | 9-203-047 | A-Rod: Signing the Best Player in Baseball | Cohen, Randolph B.;Wallace, Jason | Finance | Marketing Research( 098547 ) |
| 3 | 4065 | TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case) | Rangan, V. Kasturi;Yong, Sunru | Marketing | Marketing Research( 098547 ) |
| 4 | 9-502-030 | Aqualisa Quartz: Simply a Better Shower | Moon, Youngme;Herman, Kerry | Marketing | Marketing Research( 098547 ) |
| 5 | F1209C | In China? Pick Your Brand Name Carefully | Fetscherin, Marc;Alon, Ilan;Littrell, Romie;Chan, Allan | Marketing | Marketing Research( 098547 ) |
| 6 | R1209H | Better Customer Insight--in Real Time | Macdonald, Emma K.;Wilson, Hugh N.;Konus, Umut | Marketing | Marketing Research( 098547 ) |
| 7 | 4420 | Bayonne Packaging, Inc. | Shapiro, Roy D.;Morrison, Paul E. | Operations management | Marketing Research( 098547 ) |
| 8 | 4555 | FoldRite Furniture Company: Planning to Meet a Surge in Demand (Brief Case) | Bellisario, Afarin;Wheelwright, Steven C. | Operations management | Marketing Research( 098547 ) |
| 9 | 4564 | The Morrison Company | Wheelwright, Steven C.;Myers, Paul S. | Operations management | Marketing Research( 098547 ) |
| 10 | 9-602-096 | Store24 (A): Managing Employee Retention | Frei, Frances X.;Campbell, Dennis | Operations management | Marketing Research( 098547 ) |
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