編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-204-031 | Refinancing of Shanghai General Motors (A) | Desai, Mihir A.;Veblen, Mark F. | Finance | Strategic Management( IBM5724 ) |
2 | 9-609-043 | Intel NBI: Intel Corporation''s New Business Initiatives (A) | Shih, Willy;Thurston, Thomas | Other | Strategic Management( IBM5724 ) |
3 | 9-701-037 | Gucci Group N.V. (A) | Yoffie, David B.;Kwak, Mary | Other | Strategic Management( IBM5724 ) |
4 | 9-703-427 | Intel Corp.--1968-2003 | Casadesus-Masanell, Ramon;Yoffie, David B.;Mattu, Sasha | Other | Strategic Management( IBM5724 ) |
5 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategic Management( IBM5724 ) |
6 | 9-705-474 | Arauco (A): Forward Integration or Horizontal Expansion? | Casadesus-Masanell, Ramon;Tarzijan, Jorge;Mitchell, Jordan | Other | Strategic Management( IBM5724 ) |
7 | 9-711-462 | Cola Wars Continue: Coke and Pepsi in 2010 | Yoffie, David B.;Kim, Renee | Other | Strategic Management( IBM5724 ) |
8 | 9-799-158 | Matching Dell | Rivkin, Jan W.;Porter, Michael E. | Other | Strategic Management( IBM5724 ) |
9 | 9-905-048 | Innovation Corrupted: The Rise and Fall of Enron (A) | Salter, Malcolm S. | Other | Strategic Management( IBM5724 ) |
10 | 9-908-049 | Microsoft adCenter | Coles, Peter A.;Edelman, Benjamin | Other | Strategic Management( IBM5724 ) |