| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 4131 | Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) | Bharadwaj, Neeraj;Delurgio, Phillip D. | Marketing | Marketing Metrics: Measuring Mktg Performance( BMA5529 ) |
| 2 | 9-586-088 | General Mills, Inc.: Yoplait Custard-Style Yogurt (B) | Quelch, John A.;Teopaco, John L. | Marketing | Marketing Metrics: Measuring Mktg Performance( BMA5529 ) |
| 3 | 9-103-021 | Internet Customer Acquisition Strategy at Bankinter | Martinez-Jerez, F. Asis;Narayanan, V.G.;Brem, Lisa | Other | Marketing Metrics: Measuring Mktg Performance( BMA5529 ) |
| 4 | 9-198-146 | Wells Fargo Online Financial Services (A) | Kaplan, Robert S.;Tempest, Nicole | Other | Marketing Metrics: Measuring Mktg Performance( BMA5529 ) |