編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-501-002 | Omnitel Pronto Italia | Lal, Rajiv;Knoop, Carin-Isabel;Raju, Suma | Marketing | Services Marketing( MKTG204 ) |
2 | 9-504-025 | Singapore Airlines: Customer Service Innovation | Deshpande, Rohit;Hogan, Hal | Marketing | Services Marketing( MKTG204 ) |
3 | 9-693-013 | Euro Disney: The First 100 Days | Loveman, Gary W.;Schlesinger, Leonard A.;Anthony, Robert T. | Service management | Services Marketing( MKTG204 ) |