| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-311-002 | The National Geographic Society (A) | Garvin, David A.;Knoop, Carin-Isabel | General management | B2C commerce case study( 356452001 ) |
| 2 | 9-806-165 | Skype | Eisenmann, Thomas R. | Information Technology | B2C commerce case study( 356452001 ) |
| 3 | 9-704-404 | Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the Video Rental Industry | Coughlan, Peter J.;Illes, Jennifer L. | Other | B2C commerce case study( 356452001 ) |
| 4 | 9-704-407 | Blockbuster Inc. & Technological Substitution (B): Confronting New Digital Formats | Coughlan, Peter J.;Illes, Jennifer L. | Other | B2C commerce case study( 356452001 ) |
| 5 | 9-704-462 | Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game | Coughlan, Peter J.;Illes, Jennifer L. | Other | B2C commerce case study( 356452001 ) |
| 6 | 9-704-463 | Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution | Coughlan, Peter J.;Illes, Jennifer L. | Other | B2C commerce case study( 356452001 ) |