編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-314-068 | Starbucks Coffee Company: Transformation and Renewal | Koehn, Nancy F.;McNamara, Kelly;Khan, Nora N.;Legris, Elizabeth | Entrepreneurship | case study( None ) |
2 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | case study( None ) |
3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | case study( None ) |
4 | 9-514-112 | Johnson & Johnson: The Promotion of Wellness | Quelch, John A.;Knoop, Carin-Isabel | Marketing | case study( None ) |
5 | 9-582-103 | Sealed Air Corporation | Dolan, Robert J. | Marketing | case study( None ) |
6 | F1410C | The Danger of Touting a Product as ""the Best | Ma, Jingjing;Roese, Neal J. | Marketing | case study( None ) |
7 | HKU697 | SK-II: Damage Control in China | Hung, Kineta;Farmer, Richard | Marketing | case study( None ) |
8 | 9-693-019 | Toyota Motor Manufacturing, U.S.A., Inc. | Mishina, Kazuhiro | Operations management | case study( None ) |
9 | 9-800-253 | Tom Tierney at Bain & Co. (A) | Nanda, Ashish;Fagan, Perry L. | Service management | case study( None ) |