| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 2073 | Natureview Farm | Fleming, Karen Martinsen | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 2 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 3 | 2078 | Atlantic Computer: A Bundle of Pricing Options | Bharadwaj, Neeraj;Gordon, John B. | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 4 | 2085 | Saxonville Sausage | Moore, Kate | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 5 | 3258 | Harrington Collection: Sizing Up the Active-Wear Market | Tedlow, Richard S.;Beckham, Heather | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 6 | 4043 | Manchester Products: A Brand Transition Challenge | Quelch, John A.;Beckham, Heather | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 7 | 4131 | Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) | Bharadwaj, Neeraj;Delurgio, Phillip D. | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 8 | 4240 | Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 9 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | Intellectual Property Transactions & Marketing( 361006001 ) |
| 10 | 4559 | Alpen Bank: Launching the Credit Card in Romania (Brief Case) | Rangan, V. Kasturi;Yong, Sunru | Other | Intellectual Property Transactions & Marketing( 361006001 ) |