編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Strategic Management( 09920TM 503500 ) |
2 | 9-507-014 | Lenovo: Building a Global Brand | Quelch, John A. | Marketing | Strategic Management( 09920TM 503500 ) |
3 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategic Management( 09920TM 503500 ) |
4 | 9-709-423 | Wal-Mart Stores in 2003 (Abridged Version) | Cespedes, Frank V. | Other | Strategic Management( 09920TM 503500 ) |
5 | 9-799-139 | Newell Co.: Corporate Strategy | Montgomery, Cynthia A.;Gordon, Elizabeth J. | Other | Strategic Management( 09920TM 503500 ) |
6 | 9-806-035 | McKinsey and the Globalization of Consultancy | Jones, Geoffrey G.;Lefort, Alexis | Other | Strategic Management( 09920TM 503500 ) |