編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-303-023 | Renault-Nissan Alliance | Yoshino, Michael Y.;Fagan, Perry L. | General management | Strategy( MGMT102 ) |
2 | 9-707-433 | Progressive Corp. | Sender, Ilan;Lutova, Marina;Wells, John R. | General management | Strategy( MGMT102 ) |
3 | 9-591-133 | Barco Projection Systems (A): Worldwide Niche Marketing | Moriarty, Rowland T., Jr.;McQuade, Krista | Marketing | Strategy( MGMT102 ) |
4 | 9-803-133 | Southwest Airlines 2002: An Industry Under Siege | Heskett, James L. | Service management | Strategy( MGMT102 ) |
5 | 9-388-014 | Adolph Coors in the Brewing Industry | Ghemawat, Pankaj | Other | Strategy( MGMT102 ) |
6 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategy( MGMT102 ) |
7 | 9-703-503 | Kodak (A) | Gavetti, Giovanni;Henderson, Rebecca M.;Giorgi, Simona | Other | Strategy( MGMT102 ) |
8 | 9-706-401 | Haier: Taking a Chinese Company Global | Khanna, Tarun;Vargas, Ingrid;Palepu, Krishna G. | Other | Strategy( MGMT102 ) |
9 | 9-710-467 | Apple Inc. in 2010 | Yoffie, David B.;Kim, Renee | Other | Strategy( MGMT102 ) |