| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 4605 ) |
| 2 | 9-504-096 | Birth of the Swatch | Moon, Youngme | Marketing | Marketing Management( 4605 ) |
| 3 | 9-510-005 | Hulu: An Evil Plot to Destroy the World? | Elberse, Anita;Gupta, Sunil | Marketing | Marketing Management( 4605 ) |
| 4 | 9-510-053 | YouTube: Time to Charge Users? | Elberse, Anita;Gupta, Sunil | Marketing | Marketing Management( 4605 ) |
| 5 | 9-511-029 | Marketing Analysis Toolkit: Customer Lifetime Value Analysis | Steenburgh, Thomas;Avery, Jill | Marketing | Marketing Management( 4605 ) |
| 6 | 9-511-034 | Dubai Duty Free | Lal, Rajiv;Kiron, David | Marketing | Marketing Management( 4605 ) |
| 7 | F1003E | One Cafe Chain''s Facebook Experiment | Dholakia, Utpal M.;Durham, Emily | Marketing | Marketing Management( 4605 ) |
| 8 | F1010E | Commercials Make Us Like TV More | Nelson, Leif;Berinato, Scott | Marketing | Marketing Management( 4605 ) |