| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 4043 | Manchester Products: A Brand Transition Challenge | Quelch, John A.;Beckham, Heather | Marketing | Case Study( N/A ) |
| 2 | 4131 | Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) | Bharadwaj, Neeraj;Delurgio, Phillip D. | Marketing | Case Study( N/A ) |
| 3 | 9-508-010 | Citigroup: Re-Branding in 2007 (A) | Deshpande, Rohit;Knoop, Carin-Isabel | Marketing | Case Study( N/A ) |
| 4 | R0904K | Getting Brand Communities Right | Fournier, Susan;Lee, Lara | Marketing | Case Study( N/A ) |
| 5 | R0811E | Tomorrow''s Global Giants? Not the Usual Suspects | Ghemawat, Pankaj;Hout, Thomas | Other | Case Study( N/A ) |
| 6 | R0910K | Should You Launch a Fighter Brand? | Ritson, Mark | Other | Case Study( N/A ) |