| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-501-038 | TiVo | Wathieu, Luc;Zoglio, Michael | Marketing | Consumer Behavior( 4835019 ) |
| 2 | 9-502-062 | TiVo in 2002: Consumer Behavior | Wathieu, Luc;Zoglio, Michael | Marketing | Consumer Behavior( 4835019 ) |
| 3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Consumer Behavior( 4835019 ) |
| 4 | 9-504-094 | IKEA Invades America | Moon, Youngme | Marketing | Consumer Behavior( 4835019 ) |
| 5 | 9-505-024 | Sony EyeToy | Elberse, Anita;Moon, Youngme | Marketing | Consumer Behavior( 4835019 ) |