| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-801-361 | Howard Schultz and Starbucks Coffee Company | Koehn, Nancy F. | Entrepreneurship | New Product Development( MKTG215 ) |
| 2 | 4065 | TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case) | Rangan, V. Kasturi;Yong, Sunru | Marketing | New Product Development( MKTG215 ) |
| 3 | 9-805-102 | Yahoo! Messenger: Network Integration | Wagonfeld, Alison Berkley;Eisenmann, Thomas R. | Other | New Product Development( MKTG215 ) |