| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | R0407L | Marketing Myopia | Levitt, Theodore | General management | Marketing( MKTG101 ) |
| 2 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Marketing( MKTG101 ) |
| 3 | 9-500-024 | Brita Products Co. | Deighton, John | Marketing | Marketing( MKTG101 ) |
| 4 | 9-501-019 | Callaway Golf Co. | Lal, Rajiv;Prescott, Edith D. | Marketing | Marketing( MKTG101 ) |
| 5 | 9-501-038 | TiVo | Wathieu, Luc;Zoglio, Michael | Marketing | Marketing( MKTG101 ) |
| 6 | 9-504-096 | Birth of the Swatch | Moon, Youngme | Marketing | Marketing( MKTG101 ) |
| 7 | 9-506-021 | Principles of Pricing | Dolan, Robert J.;Gourville, John T. | Marketing | Marketing( MKTG101 ) |
| 8 | 9-590-001 | Marketing Strategy Formulation | Drumwright, Minette E.;Kosnik, Thomas J. | Marketing | Marketing( MKTG101 ) |
| 9 | 9-590-045 | Channel Management | Cespedes, Frank V. | Marketing | Marketing( MKTG101 ) |
| 10 | 9-595-026 | Citibank: Launching the Credit Card in Asia Pacific (A) | Rangan, V. Kasturi | Marketing | Marketing( MKTG101 ) |
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