編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-300-018 | BRL Hardy: Globalizing an Australian Wine Company | Bartlett, Christopher A. | General management | INTERNATIONAL BUSINESS STRATEGY( 704 41100 ) |
2 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | INTERNATIONAL BUSINESS STRATEGY( 704 41100 ) |
3 | 9-399-011 | Acer America: Development of the Aspire | Bartlett, Christopher A.;St. George, Anthony | General management | INTERNATIONAL BUSINESS STRATEGY( 704 41100 ) |
4 | 9-701-017 | Globalization of CEMEX | Ghemawat, Pankaj;Matthews, Jamie L. | Other | INTERNATIONAL BUSINESS STRATEGY( 704 41100 ) |
5 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | INTERNATIONAL BUSINESS STRATEGY( 704 41100 ) |
6 | 9-706-401 | Haier: Taking a Chinese Company Global | Khanna, Tarun;Vargas, Ingrid;Palepu, Krishna G. | Other | INTERNATIONAL BUSINESS STRATEGY( 704 41100 ) |