編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-314-068 | Starbucks Coffee Company: Transformation and Renewal | Koehn, Nancy F.;McNamara, Kelly;Khan, Nora N.;Legris, Elizabeth | Entrepreneurship | Demand chain management( 356565001 ) |
2 | 9-395-142 | Citibank: Global Customer Management | Yoshino, Michael Y.;Malnight, Thomas W. | General management | Demand chain management( 356565001 ) |
3 | 9-707-433 | Progressive Corp. | Sender, Ilan;Lutova, Marina;Wells, John R. | General management | Demand chain management( 356565001 ) |
4 | 9-514-066 | Reinventing Adobe | Gupta, Sunil;Barley, Lauren | Marketing | Demand chain management( 356565001 ) |
5 | 9-601-138 | Innovation at Progressive (B): Homeowners Insurance | Frei, Frances X.;Rodriguez-Farrar, Hanna | Operations management | Demand chain management( 356565001 ) |
6 | 9-601-139 | Innovation at Progressive (C): Auto Repair | Frei, Frances X.;Rodriguez-Farrar, Hanna | Operations management | Demand chain management( 356565001 ) |
7 | 9-602-175 | Innovation at Progressive (A): Pay-As-You-Go Insurance | Frei, Frances X.;Rodriguez-Farrar, Hanna | Service management | Demand chain management( 356565001 ) |
8 | 9-910-419 | Southwest Airlines: In a Different World | Heskett, James L.;Sasser, W. Earl, Jr. | Service management | Demand chain management( 356565001 ) |
9 | 9-413-099 | Transitions Asia: Managing Across Cultures | Chua, Roy Y. J.;Lau, Dawn | Other | Demand chain management( 356565001 ) |
10 | 9-714-040 | Japan: Betting on Inflation? | Rotemberg, Julio J. | Other | Demand chain management( 356565001 ) |
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