編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 79208 | How Competitive Forces Shape Strategy | Porter, Michael E. | Competitive strategy | Industrial Analysis( 138086 ) |
2 | 9-300-004 | Microsoft''s Vega Project: Developing People and Products | Bartlett, Christopher A.;Wozny, Meg | General management | Industrial Analysis( 138086 ) |
3 | 9-598-091 | Merck-Medco: Vertical Integration in the Pharmaceutical Industry | Rangan, V. Kasturi;Bell, Marie | Marketing | Industrial Analysis( 138086 ) |
4 | 9-692-056 | Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 | Wheelwright, Steven C.;Pisano, Gary P.;West, Jonathan | Operations management | Industrial Analysis( 138086 ) |
5 | 9-380-128 | General Electric vs. Westinghouse in Large Turbine Generators (A) | Porter, Michael E. | Other | Industrial Analysis( 138086 ) |
6 | 9-396-249 | WPP--Integrating Icons to Leverage Knowledge | Bower, Joseph L. | Other | Industrial Analysis( 138086 ) |
7 | 9-704-476 | Matching Dell (B): 1998-2003 | Rivkin, Jan W.;Giorgi, Simona | Other | Industrial Analysis( 138086 ) |
8 | 9-705-508 | Samsung Electronics | Siegel, Jordan;Chang, James Jinho | Other | Industrial Analysis( 138086 ) |
9 | 9-706-447 | Cola Wars Continue: Coke and Pepsi in 2006 | Yoffie, David B.;Slind, Michael | Other | Industrial Analysis( 138086 ) |