編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Service Theory & Practice( SS505A ) |
2 | 9-577-042 | Federal Express (A) | Lovelock, Christopher H. | Marketing | Service Theory & Practice( SS505A ) |
3 | 9-602-156 | Southwest Airlines in Baltimore | Oliva, Rogelio;Gittell, Jody Hoffer;Lane, David | Operations management | Service Theory & Practice( SS505A ) |
4 | 9-602-071 | eBay (A): The Customer Marketplace | Frei, Frances X.;Rodriguez-Farrar, Hanna | Service management | Service Theory & Practice( SS505A ) |
5 | 9-694-023 | Southwest Airlines--1993 (A) | Heskett, James L.;Hallowell, Roger | Service management | Service Theory & Practice( SS505A ) |