編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-399-150 | GE''s Two-Decade Transformation: Jack Welch''s Leadership | Bartlett, Christopher A. | General management | Strategic management( 741 M8800 ) |
2 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Strategic management( 741 M8800 ) |
3 | 9-705-508 | Samsung Electronics | Siegel, Jordan;Chang, James Jinho | Other | Strategic management( 741 M8800 ) |
4 | 9-706-401 | Haier: Taking a Chinese Company Global | Khanna, Tarun;Vargas, Ingrid;Palepu, Krishna G. | Other | Strategic management( 741 M8800 ) |
5 | 9-706-447 | Cola Wars Continue: Coke and Pepsi in 2006 | Yoffie, David B.;Slind, Michael | Other | Strategic management( 741 M8800 ) |
6 | 9-710-467 | Apple Inc. in 2010 | Yoffie, David B.;Kim, Renee | Other | Strategic management( 741 M8800 ) |
7 | 9-799-019 | Vivendi: Revitalizing a French Conglomerate (A) | Montgomery, Cynthia A.;Turner, John M. | Other | Strategic management( 741 M8800 ) |