| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Marketing Management( 355003001 ) |
| 2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 355003001 ) |
| 3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Marketing Management( 355003001 ) |
| 4 | 9-599-126 | Snapple | Deighton, John | Marketing | Marketing Management( 355003001 ) |
| 5 | HKU759 | Wang''s Fortune Tea from China: Competing for a New Arena of the Beverage Market (A) | Gao, Gerald Yong;Lu, Jiangyong;Fung, Hung Gay;Suen, Linda | Marketing | Marketing Management( 355003001 ) |
| 6 | 9-511-001 | Zespri | Alvarez, Jose B.;Shelman, Mary | Other | Marketing Management( 355003001 ) |