| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-503-004 | GolfLogix: Measuring the Game of Golf | Gourville, John T. | Entrepreneurship | Marketing Management and Customer Analysis( 740 M3030 ) |
| 2 | 9-500-028 | Steinway & Sons: Buying a Legend (A) | Gourville, John T.;Lassiter, Joseph B. | Marketing | Marketing Management and Customer Analysis( 740 M3030 ) |
| 3 | 9-500-068 | Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not? | King, Charles;Narayandas, Das | Marketing | Marketing Management and Customer Analysis( 740 M3030 ) |
| 4 | 9-501-038 | TiVo | Wathieu, Luc;Zoglio, Michael | Marketing | Marketing Management and Customer Analysis( 740 M3030 ) |
| 5 | 9-505-024 | Sony EyeToy | Elberse, Anita;Moon, Youngme | Marketing | Marketing Management and Customer Analysis( 740 M3030 ) |
| 6 | UV6878 | Uber Pricing Strategies and Marketing Communications | Farris, Paul W.;Yemen, Gerry;Weiler, Virginia;Ailawadi, Kusum | Marketing | Marketing Management and Customer Analysis( 740 M3030 ) |
| 7 | W26082 | Swiss Chocolate Challenge: SwissOne versus Toblerone | Fetscherin, Marc;Sibbitt, Camille | Marketing | Marketing Management and Customer Analysis( 740 M3030 ) |