編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-107-070 | Bankinter: Deploying the Mortgage Simulator to the Branches | Martinez-Jerez, F. Asis;Miller, Katherine | Finance | Organization and Strategy( MGMT602 ) |
2 | 9-307-081 | China Merchants Bank: Here Just For You | McFarlan, F. Warren;Guoqing, Chen;Hengyuan, Zhu;Yang, Bin;Shih-ta Chen, Michael;Shun, Wai;Yang, Yan;Donovan, G.A. | Finance | Organization and Strategy( MGMT602 ) |
3 | 9-604-081 | Zara: IT for Fast Fashion | McAfee, Andrew;Sjoman, Anders;Dessain, Vincent | Operations management | Organization and Strategy( MGMT602 ) |
4 | 9-801-354 | JetBlue Airways: Starting from Scratch | Gittell, Jody Hoffer;O''Reilly, Charles A. | Service management | Organization and Strategy( MGMT602 ) |
5 | 9-702-442 | Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century | Yoffie, David B.;Wang, Yusi | Other | Organization and Strategy( MGMT602 ) |
6 | 9-706-496 | Apple Computer, 2006 | Yoffie, David B.;Slind, Michael | Other | Organization and Strategy( MGMT602 ) |