| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-502-043 | Implicit Predictors of Consumer Behavior | Zaltman, Gerald;Braun, Kathryn;Puccinelli, Nancy;Mast, Fred | Marketing | Consumer Behavior( MKTG102 ) |
| 2 | 9-502-046 | BMWFilms | Moon, Youngme;Herman, Kerry | Marketing | Consumer Behavior( MKTG102 ) |
| 3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Consumer Behavior( MKTG102 ) |
| 4 | 9-598-056 | L''Oreal of Paris: Bringing "Class to Mass" with Plenitude | Dolan, Robert J. | Marketing | Consumer Behavior( MKTG102 ) |